The Avenues – Just Around the Corner
Branding // Website // Social
The Avenues of Ingersoll & Grand is a nonprofit that provides economic development, marketing & promotion, enhanced maintenance and beautification of their district located in the historical heart of Des Moines, Iowa.
The Avenues have done so much for the area, including street beautification and safety projects. While these projects have done what they should be doing - increasing safety for pedestrians, bikes, and vehicles, the district had many loud critiques on social media who were not pleased with the amount of construction and inconvenience of projects in process. So the Avenues came to us looking to get the word out about how to access the neighborhood more easily and to help show the public the new construction’s successes.
We created the social media and blog campaign “Just Around the Corner,” showcasing that during construction, all businesses were still open and accessible, just around the corner.
It was found that people were willing to walk much farther from parking lots and into stores in the suburbs, but felt inconvenienced if they couldn’t park directly outside of a business on Ingersoll or Grand. This campaign worked to show that the entire neighborhood is close and accessible even under construction. And once work is fully completed, it will be even more accessible to bikes, people who are disabled, and pedestrians, making it safer than it ever has been.
We love our neighborhoods in Des Moines, and we’re proud to support this non-profit with fun and engaging creative to help support their changing streetscape and get the word out about what it was doing to improve.
