Iowa Grocer Magazine
Magazine design // Copywriting
We redesigned Iowa Grocer Magazine, an industry publication for Iowa Grocery Industry Association. We worked to highlight its original brand while giving it a fresh new look, including a new color palette and fonts. We also wanted to add more editorial techniques, using new pull quotes, sidebars, and interesting new ways to treat feature articles to really let them shine.
It’s been a hit with their organization and readership. The Iowa Grocery Industry Association’s membership and advertisers are growing. They attribute that success in part to the direction we’ve taken the magazine. We’re happy to support their all-women team at IGIA and happy to see their continued growth and success with Iowa’s Grocers.
